Fine-grained control over
analytics events
Govern, transform, filter, and route logs & analytics events from your apps
to multiple destinations,
without redeployments.

Currently supports JavaScript environments, with more SDKs planned in future
Functionalities carefully assembled together keeping real world use cases in mind, with a platform and vendor agnostic approach.
Governance
Bring Product, Engineering, Data, and Marketing folks together in one workflow.
Routing
Conditionally route your events to multiple different vendors, either first or third-party.
Migrating vendors
Gradually migrate from one vendor to another with ease.
Save ingestion costs
Apply advanced filtering and sampling to reduce ingestion costs.
Filtering
Filter your tracked events before processing them further.
Validation
Get validation warnings if wrong shapes of data are tracked.
Marketing pixels
Bring marketing pixels into the same workflow for full visibility and control.
Deprecation
Deprecate events and attributes gracefully, allowing developers to clean things up at their own pace.
Microfrontends
Bring order in your microfrontends architecture for overlapping cross-team analytics events.
Remote configuration
Control the flow of tracked events from your applications without the need to redeploy them.
Data enrichment
Transform and enrich your data with advanced lookups, without needing to change your existing code.
Ownership
Establish ownership and boundary for your analytics events in a cross-team environment.